YUSRA (Təsəttür geyimləri)

The business owner follows halal rules in their personal life.

• Education: The business head is a graduate of the "Halal Business Guide" program and pays particular attention to the requirements of halal commercial law in both production and commercial processes.
• Product: The hijabs, abayas and other garments that are sewn or sold fully comply with modest-dress (tasettur) norms. Products that are so tight (clinging) that they reveal the body's contours, or so transparent (thin) that they show what is underneath, are not sold.
• Promotion: The business follows halal standards to a high degree in its advertising strategy. Garments are presented only on lifeless mannequins, hangers, or detailed visual (macro) shots of the product. All visual focus is directed only at the product's functionality. Women's modesty is protected to the maximum, and a woman is never turned into an advertising object. It should be noted that very few of those engaged in clothing trade advertise their products this way.
• Originality: Copyright is respected; only photos and videos of the brand's own garments are used.
• Sales: Because the customer buys the product online, without touching it or seeing it in person, maximally accurate information is given about the fabric type, sizes, thickness and colour. To remove the risk of the customer being misled, the exact match of the real product to the pictures is guaranteed.
• Transparency: Garments are presented on a lifeless mannequin (not resembling a human), in their real posture, without creating artificial body shapes. No misleading impression of the cut and tightness of the product is given to the customer, and transparency is ensured.

YUSRA is not just a brand that produces clothing—it is also a brand that supports a halal lifestyle and stays committed to honesty, quality and ethical values.

Operating since 2023, the YUSRA brand is a reliable local brand that stays committed to quality and halal principles in the design, production and sale of modest clothing (tasettur). YUSRA produces and sells various kinds of modest clothing—khimar, hijab, jilbab, prayer dresses, prayer mats, wedding and evening dresses. The brand also accepts special orders according to customers' individual requirements and offers a personalized service suited to their needs.